
The costliest bike station mistake is the wrong site
Kirsten Corson of Locky Dock names the wrong location as the costliest mistake. In an ad-funded network every site must suit riders and advertisers.

In spring 2018 Bikeep announced a partnership with Velopa, the Swiss maker of bike parking systems. Together the two companies set out to bring Bikeep's smart bike parking stations to Switzerland, starting in Geneva.
Cycling was growing fast in Geneva, and the city needed parking that kept up. Bike theft was the biggest obstacle. Swiss daily 20 Minutes reported that more than 35,000 bicycles were stolen in Switzerland every year, and that only 2.2% of reported thefts were solved by the police.
Bikeep's stations hold each bike with a locking bar, so riders don't have to rely on their own lock. A rider parks with the Bikeep app or a card, and the dock sounds an alarm if anyone tampers with a locked bike. For Velopa, the docks added a connected, secure option to its bike parking range.
The launch drew coverage in the French-speaking Swiss press.
A Bikeep station run by Velopa is still in use today at mobilidée on Rue de la Servette in Geneva.
More on how secure parking cuts theft is on the bike parking page, and on how cities use Bikeep.

Kirsten Corson of Locky Dock names the wrong location as the costliest mistake. In an ad-funded network every site must suit riders and advertisers.

Locky Dock runs on Bikeep because of two things, hardware that stops theft and an IoT platform that runs the network. What to check in each.

Locky Dock has sold its own ads and worked through a media company. Kirsten Corson explains why new operators should partner, and how to choose one.