
Media companies want more bike stations in the ground
Locky Dock's media partner has set no limit on how many stations it wants. Why a bike station works as street media, and what that means for operators.

In spring 2018 Bikeep announced a partnership with Velopa, the Swiss maker of bike parking systems. Together the two companies set out to bring Bikeep's smart bike parking stations to Switzerland, starting in Geneva.
Cycling was growing fast in Geneva, and the city needed parking that kept up. Bike theft was the biggest obstacle. Swiss daily 20 Minutes reported that more than 35,000 bicycles were stolen in Switzerland every year, and that only 2.2% of reported thefts were solved by the police.
Bikeep's stations hold each bike with a locking bar, so riders don't have to rely on their own lock. A rider parks with the Bikeep app or a card, and the dock sounds an alarm if anyone tampers with a locked bike. For Velopa, the docks added a connected, secure option to its bike parking range.
The launch drew coverage in the French-speaking Swiss press.
A Bikeep station run by Velopa is still in use today at mobilidée on Rue de la Servette in Geneva.
More on how secure parking cuts theft is on the bike parking page, and on how cities use Bikeep.

Locky Dock's media partner has set no limit on how many stations it wants. Why a bike station works as street media, and what that means for operators.

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